About My work Creatives Contact
Growth & GTM

I build growth engines that move real numbers.

Seven years in full-funnel growth — 6M+ users acquired, a new category launched and scaled into a significant revenue line, and now also building the AI agents that run the growth systems behind it.

See the work Work with me
Users acquired
6M+
0→1 category launched
$1M+
Years in growth
7+
Campaigns led
30+
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Abhinav Shrivastav — Growth & GTM
01 — About

I'm a growth operator figuring out what actually moves numbers — and why.

With 7+ years across high-consideration consumer products in India and globally, I specialize in full-funnel growth, GTM strategy, and launching new categories at scale — then turning them into a meaningful revenue stream.

I like sitting at the intersection of GTM, product, and psychology — figuring out why users actually convert, stick, or ghost, and then building flows around that.

Core skills
Go-to-market strategy Growth marketing Lifecycle & automation Marketing analytics User acquisition Funnel optimization Referrals & partnerships Activation & retention AI agents & automation 0→1 category launches Experimentation
02 — Professional experience

Where I've
done the work

Codecademy
Mar 2024 — Present
Growth & Integrated Marketing Manager

I own growth & GTM for the live learning category — positioning, channels, lifecycle and conversion. Launched the category 0→1 in India, proved product–market fit, and took the playbook global, generating $1M+ in revenue in the first year.

Internshala
Jan 2022 — Mar 2024
Senior Marketing Manager

I owned acquisition, activation and retention. Drove 6M+ new user acquisitions across referrals, partnerships, campus ambassadors, paid and organic — and 28% YoY growth in monthly active users. Lifted total applications by 11% in a single quarter and applications per user by 26% through marketing automation.

Internshala
Jul 2019 — Dec 2021
Marketing Manager

I owned referrals and acquisition campaigns. Ran 25+ referral campaigns that scaled referral acquisition 3x — building it into an engine that still delivers results. Partnered with brands like Xiaomi, Lenovo and HCL. Also led the flagship brand campaigns: Intern with Icon, and India's First Stargazing Internship.

03 — Selected work
01 / 03
The invite loopSelf-compounding
STUDENTINVITES FRIENDSIGNS UP BOTH GETA REASON
Referral 28%OrganicPaid & OEM
Internshala · 2022–24 · Acquisition

How referral became 28% of acquisition?

Cash prizes were bringing in referrals from a few dozen people. The question wasn't how to pay them more. It was why nobody else was referring?

1.4M+
Users from referral
28%
Of total acquisitions
Read full story
Revenue, new categoryYear one
Launch 0→1PMF provenGlobal · $1M+
Codecademy · 2024–2025 · New category launch

Bootcamps, India → global

Codecademy's entire funnel was built for self-serve subscription — start free, upgrade later, cancel anytime. Bootcamps were the opposite: one upfront payment, fixed cohort dates, weeks of commitment.

$1M+
Revenue in year one
Read full story
Activation path
Sign up
100%
Profile built
61%
First apply
38%
Third apply
24%
Finish your profile — 2 fields left 6 internships match you One more application to double your odds
No nudge
Triggered journeys · +26%
Internshala · 2023–24 · Activation

Getting users to the aha moment

There's usually one behaviour that separates users who succeed from users who churn. We found ours in the data, then built triggered journeys to get people over the line.

+26%
Applications per user
+11%
Total applications
Read full story
04 — Contact

Let's talk about your growth problem.

Open to growth roles & consulting
Abhinav Shrivastav · Growth & GTM Gurugram, India